Why nearly everyone in the UK is Vitamin D deficient in winter
The UK's latitude means UVB radiation is insufficient for synthesis between October and March. What the data shows about supplementation dose.
Most people self-prescribing supplements are either taking the wrong ones, the wrong dose, or ones that make no difference to their specific situation. The deficiency risk assessment gives you a clear picture based on your diet, lifestyle, and symptoms.
Eight questions about your diet, lifestyle, and symptoms. We score your risk for the six most commonly deficient nutrients in the UK — Vitamin D, B12, iron, magnesium, zinc, and omega-3.
Evidence tiers for the most commonly discussed supplements in the UK — strong evidence, moderate evidence, or popular but weak. UK dosing guidelines used throughout.
The UK supplement market is worth £500 million. Very little of it is necessary for people eating a varied diet.
We use SACN and NHS daily reference values, not US RDAs. Dosing context specific to the UK population and diet.
Strong evidence, moderate evidence, or popular but weak — labelled on every supplement card so you can make an informed decision.
Where dietary sources can meet your needs, we say so before mentioning a supplement. Supplementation is a second option, not a default.
Fatigue, poor wound healing, frequent infections — each symptom pattern correlates with specific nutrient deficiencies in the clinical literature.
Vegan, vegetarian, pescatarian, and omnivore dietary patterns have different deficiency risk profiles — your assessment accounts for this.
No affiliate links, no recommended brands, no sponsored content. The tool earns trust by having no financial interest in your choices.
Evidence-based guides that explain the research, not the marketing.
The UK's latitude means UVB radiation is insufficient for synthesis between October and March. What the data shows about supplementation dose.
Cyanocobalamin vs methylcobalamin, daily vs weekly dosing, and why food fortification alone is rarely sufficient for fully plant-based diets.
UK population surveys show mean intake below reference values. Why it matters for sleep, muscle function, and stress response — and which form is best absorbed.
Gut health assessment and food trigger explorer — identify what's causing your digestive symptoms.
Sleep hygiene assessment and protocol — specific optimisation steps for your sleep pattern.
Barrier health assessment and ingredient scanner — understand what your moisturiser actually does.
Daily water needs calculator and dehydration pattern identifier.